An interview with Candace Bahr, co-founder of WIFE.org
by: Donald Liebenson
When Candace Bahr hears about a new survey that found that the gender financial literacy gap is widening, she asks to hear the particulars before commenting. And when she hears the particulars, she laughs. Bahr, the managing partner of the Bahr Investment Group, is the co-founder of the Women’s Institute for Financial Education (yes, WIFE.org), a non-profit organization created to help women achieve financial independence.
The survey in question found, for example, that 89 percent of men said they had general investment knowledge regarding stocks, bonds and mutual funds vs. 66 percent of women. Bahr stops me right there. “If you ask men if they know more about something, guess what a man is going to say?” she said. “They’re going to say, ‘Yes, absolutely.’” When men self-report, they tend to (overstate their expertise) while women tend to underreport. It’s not that they don’t know, they just don’t acknowledge what they do know.” [Read Full Article]