About Candace Bahr, CDFA

Certified Divorce Financial Analyst

Candace Bahr

Candace Bahr is co-founder of a Carlsbad, California wealth management firm, as well as the non-profit Women’s Institute for Financial Education, WIFE.org, sponsor of the acclaimed Second Saturday program called “What Women Need to Know About Divorce.”

With a career that spans more than three decades, Candace is known nationally as an advocate for women’s financial independence. As a trusted financial guide, she has enhanced the lives of thousands of people through her non-profit endeavors.

Although nationally known, her business is locally focused. Candace specializes in helping affluent people in Southern California build and protect their assets. Much of Candace’s practice centers on helping women after the death of a loved one or an unfortunate divorce, and she also enjoys working with couples to help them establish common goals and build wealth.

She has been recognized as a Woman of Merit by the North County Times, as a Woman Who Means Business by the San Diego Business Journal, and has garnered the Women Helping Women Award from Soroptimist International North Coast San Diego. Candace is listed in National Register’s Who’s Who in Executives and Professionals and Who’s Who International.

An accomplished and dynamic speaker, Candace enjoys motivating a variety of audiences to take charge of their financial lives. Corporate seminars (e.g. Hewlett Packard, 1st Pacific Bank, and Nordstrom) have given her the platform to reach and empower thousands of people. In addition to her corporate lectures, she speaks to charitable groups and foundations when time allows.

Candace co-authored the book, It’s More Than Money—It’s Your Life! The New Money Club for Women (John Wiley and Sons, 2004).   The North County Times Newspaper ran her weekly finance column, It’s Your Life, on the front page of their business section for over four years.  Candace also wrote a monthly financial column for Décor & Style magazine for almost a decade.

Candace is widely quoted in women’s magazines as well as The New York Times, Fortune, Bloomberg, and Money Magazine. She has appeared on MSNBC, CNBC, NBC Nightly News and CNN Headline News.

Candace Bahr received her degree in Economics from the University of Wisconsin, Milwaukee. She has lived and worked in the San Diego area with her husband and business partner, John Baranowski, for more than 30 years.